YUMI Beauty: French beauty

What if your next beauty crush were French? From facial skincare, makeup, and hair care products to fragrances: YUMI Beauty invites you to take care of yourself through a comprehensive universe. Discover this brand born from the world of aesthetics and find its selection at Hairdis.

A story of family and expertise

Behind YUMI Beauty lies a family adventure led by Laurence and Richard Roullier. After discovering the YUMI Lashes lash lift treatment in 2009, they founded the YUMI brand in 2012.

Over the years, its expertise has expanded to nails, eyebrows, skin, and hair.

YUMI Beauty also owns its own cosmetic laboratory in the south of France, offering total control over the quality and traceability of its products. 

A beauty universe, from skincare to makeup

At YUMI Beauty, every desire has its own niche. YUMI Skincare brings together facial care, while YUMI Haircare supports your hair routines. The brand also offers hand and foot care, as well as Food & Beauty products.

On the makeup side, YUMI Make-up combines beautification with skincare. The idea? To define your eyes, brighten your complexion, or add a touch of shine to your lips, just as you wish. 

Eau de parfums and body and hair mists extend this moment of self-care with a fragrant touch. 

Discover the brand's Best-Sellers

Curate your own selection according to your desires and needs, for a beauty routine that feels like you.