€14.95
It allows for various shades of lightening, up to 9 levels of lift, and lightens even the darkest and thickest hair.
Your hair, our care
Curly, dry, blonde, or color-treated… your hair has its own needs. Discover the treatments that reveal its full beauty.
Take advantage of current promotions on a selection of professional hair care products at great prices.
Hair care, color products and beauty essentials: discover our selection for under €5 to pamper yourself for less!
Professional expertise, right near you
Benefit from personalized advice from real hair and beauty professionals in one of our 27 stores in Belgium and France. Even in the age of Do It Yourself, get expert support to master the most technical steps.
Pro Tips.
Do you love your long hair, but your ends are thinning and your lengths are becoming fragile? The Pro Longer range by L’Oréal Professionnel targets the needs of long hair with thinning ends. Enrich...
Hair that is too dark, has orange undertones, or is too yellow for a blonde shade? A color that doesn't meet your expectations can be frustrating. Fortunately, there are solutions to tone down unwa...
Every hair type has specific needs. To adopt a hair care routine that suits you, it’s essential to choose products that match your hair type and condition. Discover which treatments to choose based...
A family story of expertise YUMI Beauty is a family-run venture led by Laurence and Richard Roullier. After discovering the YUMI Lashes eyelash enhancement treatment in 2009, they founded the YUM...
More hair on your brush or in the shower since the start of the school year? With the arrival of autumn, we often pay closer attention to our hair. It’s the perfect time to assess your needs and ad...
During pregnancy and after childbirth, your hair may change and require a tailored routine.Discover our tips and our selection of Hairdis care products to soothe the scalp, nourish the lengths, and...
