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Urban Keratin

Founded in 2010, the brand set out to develop a unique concept: an effective formaldehyde-free Brazilian straightening treatment. After many months of research, they managed to develop a unique formula based on keratin and amino acids, which deeply and lastingly straightens and repairs hair. This revolutionary straightening treatment reduces curl by up to 90%, lasting 3 to 5 months.
All their products are developed in strict compliance with European standards. French quality is reflected in each of their ranges, through deep and lasting treatments and a 100% integrated packaging chain.

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Restructuring thermo-active serum for all hair types.

Sale price22,90 €
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Keratin injection mask for all hair types.

Sale price36,90 €
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Multi-benefit Mist.

Sale price14,90 € Regular price29,80 €
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Hair colour remover for eliminating artificial pigments from the hair.

Sale price21,90 €
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Deeply moisturizes, softens, and revitalizes hair fibers.

Sale price16,90 €
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Deeply moisturizes, softens, and revitalizes fibers.

Sale price16,90 €
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Nourishing Mist.

Sale price14,90 € Regular price29,80 €
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Multi-benefit Mist.

Sale price14,90 € Regular price29,80 €
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Botox-effect mask, nourishing and shine-enhancing.

Sale price34,90 €
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Multi-action leave-in treatment. Its exclusive formula (wheat keratin + diamond powder) combines 12 actions in 1 single step.

Sale price13,90 €
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Multi-benefit Mist.

Sale price14,90 € Regular price29,80 €
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Deeply hydrates, softens, and revitalizes fibers.

Sale price32,90 €
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Its exclusive formula relaxes curls by up to 90% and deeply treats Afro-textured or kinky hair for 3 to 6 months.

Sale price69,90 €
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Deeply moisturizes, softens, and revitalizes hair fibers.

Sale price34,90 €
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Straightening Aid Kit.

Sale price34,90 €
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Moisturizing shampoo for damaged hair seeking long-term shine.

Sale price13,90 €
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Nourishing Care.

Sale price29,90 €
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Collagen and Protein Revitalizing Smoothing Treatment.

Sale price69,90 €
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Smoothing Aid Kit.

Sale price69,90 €
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Moisturizing, revitalizing & smoothing-prolonging treatment.

Sale price18,90 €
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Moisturizing, revitalizing, and straightening-extending treatment.

Sale price38,90 €
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Shine Mask.

Sale price95,90 €
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Removes residue and impurities while leaving hair soft and extremely shiny.

Sale price29,90 €
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Relaxes curls and reduces volume by up to 90%, deeply treats and repairs all hair types.

Sale price179,90 €
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Detoxifying, revitalizing, and straightening-extending shampoo.

Sale price35,90 €
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This shampoo corrects and counteracts all yellow tones in grey, blonde or bleached hair.

Sale price13,90 €
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Hydrating shampoo for weakened hair looking for long-lasting shine.

Sale price36,90 €
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Express Smoothing Ritual (smoothing shampoo + prolonging treatments) for all hair types.

Sale price39,90 €
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Nourishing Care.

Sale price21,80 €
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Express Smoothing Conditioner.

Sale price45,90 €
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Detangling brush for daily use.

Sale price12,90 €
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Hydrating serum & smoothing prolonger.

Sale price27,90 €
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Nourishing, revitalizing, and straightening-extending mask.

Sale price35,90 €
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Lamellar water treatment - 5-second action.

Sale price31,90 €
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This shampoo corrects and counteracts all yellow tones on grey, blonde or bleached hair.

Sale price25,90 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.