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My Keratin

The best-selling range is designed to strengthen all hair types, from deep treatments to daily care. Ideal for maintaining straightened hair.

Our formula is evolving to provide even more care and amazing results for your hair.

Its key ingredient: wheat keratin, an excellent alternative to synthetic keratin, which provides incomparable shine and softness.

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Keratin injection mask for all hair types.

Sale price36,90 €
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Restructuring thermo-active serum for all hair types.

Sale price22,90 €
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Deeply moisturizes, softens, and revitalizes hair fibers.

Sale price16,90 €
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Deeply moisturizes, softens, and revitalizes fibers.

Sale price16,90 €
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Deeply moisturizes, softens, and revitalizes hair fibers.

Sale price34,90 €
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Straightening Aid Kit.

Sale price34,90 €
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Its exclusive formula relaxes curls by up to 90% and deeply treats Afro-textured or kinky hair for 3 to 6 months.

Sale price69,90 €
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Smoothing Aid Kit.

Sale price69,90 €
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Smoothing Aid Shampoo.

Sale price13,90 €
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Deeply hydrates, softens, and revitalizes fibers.

Sale price32,90 €
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Relaxes curls and reduces volume by up to 90%, deeply treats and repairs all hair types.

Sale price179,90 €
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Christmas box containing 1 shampoo 100ml and 1 mask 200ml + 1 free hair clip.

Sale price46,95 €
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Multi-action leave-in treatment. Its exclusive formula (wheat keratin + diamond powder) combines 12 actions in 1 single step.

Sale price13,90 €
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This leave-in spray provides 10 benefits in one application.

Sale price15,90 €
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Brazilian straightening treatment specifically designed for ethnic and frizzy hair.

Sale price225,90 €
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Relaxes the curl and reduces volume by up to 90%, deeply treats and repairs all hair types.

Sale price375,90 €
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Brazilian straightening specifically designed for ethnic and kinky hair.

Sale price389,90 €
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Smoothing Shampoo.

Sale price32,90 €
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Hair smoothing kit for all hair types.

Sale price279,90 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.