


Mini Brazilian Smoothing Kit 4x100ml
Monday to Thursday until 3pm: shipped same day



Urban Keratin
Founded in 2010, the brand set itself the goal of developing an unprecedented concept: a high-performance Brazilian hair straightening treatment without formaldehyde. After many months of research, they succeeded in developing an innovative formula based on keratin and amino acids, which deeply and durably smooths and repairs the hair. This revolutionary straightening treatment reduces curl by up to 90%, for a hold of 3 to 5 months. All their products are developed in full compliance with European standards. French quality is reflected in each of their ranges, through deep and long-lasting treatments and a 100% integrated packaging process.


Professional expertise, close to you
Benefit from personalized advice given by true hair and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, get expert support to master the most technical procedures.













