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Urban Keratin

Founded in 2010, the brand set out to develop a unique concept: an effective formaldehyde-free Brazilian straightening treatment. After many months of research, they managed to develop a unique formula based on keratin and amino acids, which deeply and lastingly straightens and repairs hair. This revolutionary straightening treatment reduces curl by up to 90%, lasting 3 to 5 months.
All their products are developed in strict compliance with European standards. French quality is reflected in each of their ranges, through deep and lasting treatments and a 100% integrated packaging chain.

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Acid pH fixing shampoo and color extender.

Sale price18,90 €
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Softness and intense nourishment.

Sale price20,90 €
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Nourishing oil for all hair types.

Sale price24,00 €
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Color Protection Care.

Sale price21,80 €
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Color Protection Shampoo.

Sale price19,80 €
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Detoxifying, revitalizing, and smoothing-extending shampoo.

Sale price16,90 €
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Smoothing, restructuring, and illuminating treatment.

Sale price155,90 €
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Care for natural, highlighted, bleached, or white blonde hair.

Sale price48,20 €
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Gently remove salt and chlorine residues after exposure to seawater or pool water.

Sale price19,80 €
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Protects hair exposed to the sun and provides an immediate silky effect.

Sale price21,80 €
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Restores hair's beauty.

Sale price23,90 €
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Nourishing Care.

Sale price21,80 €
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Volume Treatment.

Sale price21,80 €
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Moisturizing shampoo for dry hair.

Sale price19,80 €
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Conditioner that provides softness, intense nourishment, and regeneration of the hair fiber.

Sale price34,90 €
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DUO MAKADAMIA SUN.

Sale price44,90 €
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Removes residue and impurities.

Sale price19,90 €
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Pre-treatment shampoo for straightening.

Sale price16,90 €
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Smoothing Primer Shampoo.

Sale price35,90 €
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Illuminating serum for natural, highlighted, bleached or white blonde hair.

Sale price29,00 €
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Treatment for natural, highlighted, bleached, or white blonde hair.

Sale price21,80 €
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Color Illuminating Shampoo.

Sale price39,80 €
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Mirror Effect 4-Product Set.

Sale price99,00 €
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Nourishing Shampoo.

Sale price19,80 €
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Volumizing Shampoo.

Sale price19,80 €
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Brazilian straightening brush.

Sale price14,00 €
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Brazilian straightening specifically designed for ethnic and kinky hair.

Sale price389,90 €
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Smoothing Aid Shampoo.

Sale price13,90 €
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Smoothing Shampoo.

Sale price32,90 €
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Adds tonicity, body, and volume from the roots.

Sale price39,80 €
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Ocean Therapy Straightener.

Sale price119,90 €
Save 10% Ocean Therapy - Complete Smoothing Routine

Straightening & Straightening maintenance routine

Sale price187,74 € Regular price208,60 €
Save 10% Ocean Therapy Serum - Routine

Maintenance & Straightening Prolongation Routine

Sale price57,33 € Regular price63,70 €
Save 10% Ocean Therapy - Routine

Maintenance Routine & Keratin Treatment Longevity

Sale price32,22 € Regular price35,80 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.