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Urban Keratin

Founded in 2010, the brand set out to develop a unique concept: an effective formaldehyde-free Brazilian straightening treatment. After many months of research, they managed to develop a unique formula based on keratin and amino acids, which deeply and lastingly straightens and repairs hair. This revolutionary straightening treatment reduces curl by up to 90%, lasting 3 to 5 months.
All their products are developed in strict compliance with European standards. French quality is reflected in each of their ranges, through deep and lasting treatments and a 100% integrated packaging chain.

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Radiance Set.

Sale price38,90 €
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Relaxes the curl and reduces volume by up to 90%, deeply treats and repairs all hair types.

Sale price375,90 €
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Regenerating conditioner for fragile hair seeking shine and restructuring.

Sale price17,90 €
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Express Smoothing Ritual (smoothing shampoo + prolonging treatments) for all hair types.

Sale price132,90 €
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Hair smoothing kit for all hair types.

Sale price279,90 €
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pH-balancing, color-fixing shampoo that prolongs color vibrancy.

Sale price11,90 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.