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Urban Keratin

Founded in 2010, the brand set out to develop a unique concept: an effective formaldehyde-free Brazilian straightening treatment. After many months of research, they managed to develop a unique formula based on keratin and amino acids, which deeply and lastingly straightens and repairs hair. This revolutionary straightening treatment reduces curl by up to 90%, lasting 3 to 5 months.
All their products are developed in strict compliance with European standards. French quality is reflected in each of their ranges, through deep and lasting treatments and a 100% integrated packaging chain.

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Smoothing, restructuring, and illuminating treatment.

Sale price325,50 €
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Revitalizing Collagen and Protein Straightening Treatment.

Sale price295,90 €
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Lamellar water treatment - 5-second action.

Sale price31,90 €
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Acid pH fixer conditioner and color extender.

Sale price24,90 €
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Express Smoothing Shampoo.

Sale price239,90 €
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Acidic pH fixing conditioner and color extender.

Sale price12,90 €
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Brazilian straightening treatment specifically designed for ethnic and frizzy hair.

Sale price225,90 €
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Shimmering nourishing oil for body and hair.

Sale price29,40 €
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Restorative mask for natural, highlighted, bleached, or white blonde hair.

Sale price53,80 €
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Shampoo with progressive anti-yellow action and optimal protection for cool tones.

Sale price19,80 €
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Progressive anti-yellowing shampoo and optimal protection of cool tones.

Sale price39,80 €
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This set contains the 250ml shampoo, 200ml conditioner, and 100ml milk leave-in treatment.

Sale price59,90 €
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Restructuring split end treatment with Keratin and diamond.

Sale price35,90 €
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Sublime Body and Hair Oil + a free golden brush.

Sale price27,00 €
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Provides a smoothing effect and great manageability, extreme shine, and a 50% reduction in frizz and curl.

Sale price119,90 €
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Nourishing Mask.

Sale price53,80 €
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Nourishing Care.

Sale price21,80 €
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Nourishing Shampoo.

Sale price19,80 €
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Soothing Treatment.

Sale price21,80 €
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Soothing Shampoo.

Sale price19,80 €
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Color Protection Care.

Sale price21,80 €
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One product for all techniques.

Sale price59,90 €
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Radiance Set.

Sale price38,90 €
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Relaxes the curl and reduces volume by up to 90%, deeply treats and repairs all hair types.

Sale price375,90 €
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Brazilian straightening specifically designed for ethnic and kinky hair.

Sale price389,90 €
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Regenerating conditioner for fragile hair seeking shine and restructuring.

Sale price17,90 €
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Smoothing Shampoo.

Sale price32,90 €
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Express Smoothing Ritual (smoothing shampoo + prolonging treatments) for all hair types.

Sale price132,90 €
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DUO MAKADAMIA SUN.

Sale price44,90 €
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Removes residue and impurities.

Sale price19,90 €
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Hair smoothing kit for all hair types.

Sale price279,90 €
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pH-balancing, color-fixing shampoo that prolongs color vibrancy.

Sale price11,90 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.