Skip to content

Cart

Your cart is empty

Continue shopping

Urban Keratin

Founded in 2010, the brand set out to develop a unique concept: an effective formaldehyde-free Brazilian straightening treatment. After many months of research, they managed to develop a unique formula based on keratin and amino acids, which deeply and lastingly straightens and repairs hair. This revolutionary straightening treatment reduces curl by up to 90%, lasting 3 to 5 months.
All their products are developed in strict compliance with European standards. French quality is reflected in each of their ranges, through deep and lasting treatments and a 100% integrated packaging chain.

Save 10% Ocean Therapy - Full Routine

Complete Routine for Maintaining & Extending Your Straightening Treatment

Sale price89,64 € Regular price99,60 €
Save 10% My Keratin Serum - Routine

Keratin & Shine Ritual

Sale price50,99 € Regular price56,70 €
Save 10% My Keratin - Complete Routine

Complete Keratin & Shine Ritual

Sale price84,24 € Regular price93,60 €
Save 10% My Keratin - Routine

Urban Keratin - Smoothing Maintenance Duo

Sale price30,42 € Regular price33,80 €
Sold out UK436.png

Christmas box containing 1 shampoo 100ml and 1 mask 200ml + 1 free hair clip.

Sale price46,95 €
Sold out UK450.jpeg
Sold out UK445.jpeg

Shine Box.

Sale price49,00 €
Sold out UK247.png

Soothing Treatment.

Sale price48,20 €
Sold out UK239.png

Enriched with Macadamia Nut Oil, Diamond powder and vegetable keratin.

Sale price48,20 €
Sold out UK243.png

Enriched with Macadamia Nut Oil, Diamond powder and vegetable keratin.

Sale price48,20 €
Sold out UK237.png

Enriched with Macadamia Nut Oil, Diamond powder, and vegetable keratin.

Sale price39,80 €
Sold out UK245.png

Soothing Shampoo.

Sale price39,80 €
Sold out UK235.png

Enriched with Macadamia Nut Oil, Diamond powder, and vegetable keratin.

Sale price48,20 €
UK421.png

This leave-in spray provides 10 benefits in one application.

Sale price15,90 €
Sold out UK251.png

Nourishing Shampoo.

Sale price39,80 €
Sold out UK253.png

Nutrition Treatment.

Sale price48,20 €
UK392.png

Smoothing, restructuring, and illuminating treatment.

Sale price325,50 €
UK407.png

Revitalizing Collagen and Protein Straightening Treatment.

Sale price295,90 €
UK339.png

Acid pH fixer conditioner and color extender.

Sale price24,90 €
UK301.png

Express Smoothing Shampoo.

Sale price239,90 €
UK338.png

Acidic pH fixing conditioner and color extender.

Sale price12,90 €
UK206.png

Brazilian straightening treatment specifically designed for ethnic and frizzy hair.

Sale price225,90 €
UK297.png

Shimmering nourishing oil for body and hair.

Sale price29,40 €
UK187NEW.png
UK333.png

Restorative mask for natural, highlighted, bleached, or white blonde hair.

Sale price53,80 €
UK329.png

Shampoo with progressive anti-yellow action and optimal protection for cool tones.

Sale price19,80 €
UK330.png

Progressive anti-yellowing shampoo and optimal protection of cool tones.

Sale price39,80 €
UK060D.png

This set contains the 250ml shampoo, 200ml conditioner, and 100ml milk leave-in treatment.

Sale price59,90 €
UK055N.png

Restructuring split end treatment with Keratin and diamond.

Sale price35,90 €
UK308.png

Sublime Body and Hair Oil + a free golden brush.

Sale price27,00 €
UK300.png

Provides a smoothing effect and great manageability, extreme shine, and a 50% reduction in frizz and curl.

Sale price119,90 €
UK249.png

Nourishing Mask.

Sale price53,80 €
UK246.png

Soothing Treatment.

Sale price21,80 €
UK244.png

Soothing Shampoo.

Sale price19,80 €
UK102.png

One product for all techniques.

Sale price59,90 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.