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Urban Diamond Smoothing Shampoo - 250ml

Sale price119,90 €

that's 14,99 €/L

Provides a smoothing effect and great manageability, extreme shine, and a 50% reduction in frizz and curl.

In stock

Monday to Thursday until 3pm: shipped same day

DESCRIPTION
New gentler, more effective formula. Developed with a combination of fruit acids and plant-derived hyaluronic acid, the Smoothing Shampoo is quick and easy to use and suitable for all hair types. In less than 1 hour, it provides a smoothing effect and great styling ease, extreme shine, and a 50% reduction in frizz and curl for 2 months. Combined with the Urban Diamant range, formulated with our KD* alliance and deeply repairing all hair types, it becomes an incredible smoothing treatment, turning all hair into the most precious of jewels.
DIRECTIONS FOR USE

Apply Urban Diamant shampoo, lather well, rinse, and wring out to remove as much water as possible. Repeat if necessary. Place a dose of smoothing shampoo in a non-metallic bowl. Apply with a brush, distributing evenly over lengths and ends, and massage in circular motions until a foamy film covers the entire hair. Detangle with a wide-tooth comb to distribute the product well and smooth the hair. Leave on for 20 to 40 minutes under heat; with a cap or cellophane, depending on the curl pattern. Rinse thoroughly with lukewarm water and towel-dry hair to remove excess water. Apply Urban Diamant treatment, leave on for 10 minutes, then rinse thoroughly. Proceed to blow-dry with a hairdryer and brush. Straighten with the Urban Keratin straightener, 2 to 4 passes per section, with a setting of 180 to 230°C. Recommended temperatures: 180°C for sensitized, highlighted, bleached hair; 200°C for fine or colored hair; 230°C for thick or natural hair.

INGREDIENTS

WATER, SODIUM LAURETH SULFATE, GLYCOLIC ACID, LACTIC ACID, COCAMIDOPROPYL BETAINE, FRAGRANCE, SALICYLIC ACID, HYALURONIC ACID, THIOCTIC ACID.

BRAND URBAN KERATIN

Urban Keratin

Founded in 2010, the brand set itself the goal of developing an unprecedented concept: a high-performance Brazilian hair straightening treatment without formaldehyde. After many months of research, they succeeded in developing an innovative formula based on keratin and amino acids, which deeply and durably smooths and repairs the hair. This revolutionary straightening treatment reduces curl by up to 90%, for a hold of 3 to 5 months. All their products are developed in full compliance with European standards. French quality is reflected in each of their ranges, through deep and long-lasting treatments and a 100% integrated packaging process.

OUR STORES

Professional expertise, close to you

Benefit from personalized advice given by true hair and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, get expert support to master the most technical procedures.