

Urban Demak up Makeup Remover Kit - 2x50ml
Monday to Thursday until 3pm: shipped same day
Urban Demak’Up is a hair dye remover that eliminates artificial pigments from the hair without altering or bleaching the natural base (natural pigments).
Thanks to its extra-gentle formula enriched with castor oil, Urban Demak’Up respects hair quality while allowing the removal of permanent (oxidation) and semi-permanent (tone-on-tone) hair color.
Product Action
Gradually eliminates artificial pigments from a color without sensitizing the hair.
Does not alter or bleach natural hair.
Reveals the underlying bleaching tone resulting from previous colorings.
Urban Demak’Up can be applied several times in a row until the desired underlying bleaching tone is achieved.
Allows for immediate re-coloring or technical work such as bleaching (highlights, balayage, etc.).



Urban Demak up Makeup Remover Kit - 2x50ml
Urban Keratin
Founded in 2010, the brand set itself the goal of developing an unprecedented concept: a high-performance Brazilian hair straightening treatment without formaldehyde. After many months of research, they succeeded in developing an innovative formula based on keratin and amino acids, which deeply and durably smooths and repairs the hair. This revolutionary straightening treatment reduces curl by up to 90%, for a hold of 3 to 5 months. All their products are developed in full compliance with European standards. French quality is reflected in each of their ranges, through deep and long-lasting treatments and a 100% integrated packaging process.


Professional expertise, close to you
Benefit from personalized advice given by true hair and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, get expert support to master the most technical procedures.













