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Yumi Beauty

For over 25 years, YUMI has been developing professional treatments driven by the same commitment: combining quality, innovation, and expertise to enhance everyone's beauty.

The adventure took a major turn in 2009 with the discovery of an innovative treatment dedicated to lash lifts. This expertise led to the creation of YUMI Lashes, and then the YUMI™ brand in 2012.

Over the years, YUMI has expanded its universe with solutions dedicated to feet, nails, eyebrows, hair removal, skincare, makeup, fragrances, and hair.

Today, YUMI offers a complete beauty universe, combining professional protocols and at-home care products.

Since 2022, the brand has owned its cosmetic laboratory in the South of France. This control allows YUMI to guarantee the quality, traceability, and innovation of its formulas, from their conception to their manufacturing.

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"SO SEXY SO YUMI" straw hat to protect you from UV rays with elegance

Sale price24,70 €
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Detox hair mask from the YUMI Headspa protocol, 96% natural origin: purifies, nourishes, and restores suppleness and shine to the hair.

Sale price59,00 €
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Repairing after-sun gel with Aloe Vera Face & Body – Intense hydration

Sale price31,90 €
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Professional hydrating hair serum from the YUMI Headspa protocol: hydrates the scalp and fiber for soft, supple, and resilient hair.

Sale price63,00 €
YUMI Beauty

La beauté à la française

Chez YUMI Beauty, chaque envie trouve son univers.

Lire l'article
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3-step keratin smoothing kit (clarifying shampoo, keratin treatment, botox hair mask): a smooth and shiny result that lasts 4 to 6 months.

Sale price144,99 €
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Exfoliating shampoo with lava stone, from the YUMI Headspa protocol: purifies the scalp, stimulates microcirculation, and restores radiance to the hair.

Sale price29,90 €
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Exfoliating shampoo with sea salt crystals and activated charcoal: purifies the scalp, removes impurities, and leaves hair feeling light.

Sale price49,00 €
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100% natural, vegan, and silicone-free densifying hair oil: stimulates growth, strengthens the hair fiber, and restores shine from the very first weeks.

Sale price49,00 €
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Soothing hair oil with 90% natural origin ingredients: calms the scalp, deeply hydrates, and protects hair from breakage.

Sale price59,00 €
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Moisturizing and scented hair mist with notes of mandarin, rose, and gourmand scents (tonka bean, dulce de leche), for soft and shiny hair.

Sale price40,99 €
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YUMI Headspa protocol pure balance hair serum: rebalances, purifies, and hydrates the scalp while facilitating detangling.

Sale price64,00 €
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Vegan hair mask with macadamia, castor, and argan oils: nourishes, detangles, and provides long-lasting protection for color-treated hair.

Sale price50,50 €
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Hair care product with over 99% naturally derived ingredients that gradually recolors gray hair and strengthens the fiber with keratin.

Sale price41,10 €
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Sulfate-free shampoo with 79% natural ingredients, enriched with argan and moringa oil: gently cleanses, detangles, and adds shine.

Sale price36,05 €
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Hydrating hair mist scented with notes of mandarin, rose, and lily of the valley, for soft, shiny, and enhanced hair every day.

Sale price41,10 €
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Professional hair straightener with 55 mm ceramic plates and ionic technology: fast, frizz-free straightening, up to 240°C, 5 temperature settings.

Sale price113,30 €
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95% naturally derived leave-in spray: an ultra-light veil that enhances shine without weighing down the hair.

Sale price38,00 €
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2-in-1 straightener and curler with extra-long ceramic plates and built-in cool-air fan: straighten or curl in a single motion, without damaging the hair fiber.

Sale price112,99 €
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Express hair serum that tames frizz, smooths, and adds shine to hair without leaving a greasy or heavy residue.

Sale price44,99 €
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Boar bristle detangling brush with flexible pins: detangles gently, adds shine to hair, and stimulates the scalp.

Sale price18,80 €
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Satin pillowcase that protects hair and skin: fewer frizz, creases, and tugging for a gentle wake-up call.

Sale price24,72 €
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Makeup sponge

Sale price19,00 €
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Vegan synthetic fiber Kabuki brush with a recyclable plastic handle

Sale price27,80 €
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Creamy texture to highlight and sculpt the brow bone for perfectly defined eyebrows

Sale price18,80 €
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Loose powder combining skincare and makeup performance

Sale price39,00 €
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The treatment that enhances your lips by revealing their natural color

Sale price28,95 €
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Concealer stick

Sale price29,90 €
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Eyeliner - precise application - long-lasting

Sale price22,00 €
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Ultra-lightweight water-based complexion illuminator

Sale price28,00 €
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BB cream for smoother, more beautiful and softer skin

Sale price24,00 €
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Powder and liner duo

Sale price25,00 €
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Complexion perfecting primer combining skincare and makeup

Sale price25,90 €
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Tinted eyebrow pomade

Sale price30,80 €
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Sale price13,50 €
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Professional gel polish with a creamy, ultra-opaque texture for a shiny finish lasting up to 3 weeks

Sale price13,50 €
OUR STORES

Professional expertise, right near you

Enjoy personalized advice from true hairdressing and beauty professionals in one of our 29 stores in Belgium, France, and the Netherlands. Even in the age of Do It Yourself, benefit from expert support to master the most technical gestures.